Call now 021 07 54300

Contact

Archive | Articles

Organising Gmail – How to set up a labels & Filters

I often see clients floundering as they search for old emails in their Gmail. Below are some instructions to help better organise your emails.

Setting up a label and a filter

Here are some instructions for setting up a label and filter in Gmail. In this example, I am only showing a simple filter example. i.e How to filter emails sent from a single email address. Gmail filters can of-course be more complex than that. After you have created this first simple filter, you would be well placed to examine the other filter options available to you.

 

Continue Reading →

The search engine affects of Google’s new policy for websites not optimised for Mobile Phones

From Tues 21, April , 2015 Google will be penalising web sites that are not mobile phone optimised. What this means is that if your competitors’ websites are mobile optimised, and your website is not, its likely that their websites will be favoured in mobile search results ahead of your own website.

Read here at Search Engine Land.  Their term “Mobilegeddon” sounds quite dramatic, however it does underline the significance of this move by Google.

Why are they doing this?

It’s all about advertising revenue.  As of January 2015 more that 88% of web searches were done via Google. Google’s revenue from mobile advertising almost tripled from 2.2 Billion in 2012 to 6.3 Billion in 2014. Thus it’s in Google’s interest to push for an improved mobile search experience.

Checklist and FAQs HERE

Google Local for Business Owners

Google+ Local Business profiles have become increasingly important to businesses who want to be found in search results locally. Basically its a Google + profile geared to show up in local results. e.g.  If you were looking for accommodation in Hastings, and type in Hastings accommodation, you would potentially see up to 8 local listings that relate to local accommodation.

Continue Reading →

A New Ecommerce Website for Flow Massage Wax

Massage Wax / Balm

We’ve just completed a new website for Flow Massage Wax. As online business was increasing for our client, she decided it was time to re-brand and offer both herself and her clients an improved shopping cart experience.

The original Massage Wax website

For some years, the client’s needs had been met with a simple drop down list and some manually included Paypal buttons. This was adequate, but manually intensive to change things. Shipping was handled by price inclusiveness. This was also adequate, but limiting as far as selling products of varying shapes and sizes. Continue Reading →

Using Gmail For Your Domain Name Based Emails

More and more we see people moving to “the cloud” for their business needs. If you’re still not sure what “the cloud” refers to, basically it means that your files are stored and/or worked on “up on the internet”. e.g DropBox, Google Drive and Gmail are all examples of cloud based services. These services allow you to store your files/emails on their servers as an alternative to, or a mirror of the files on your computer. Continue Reading →

Why has my New Website Dropped from Google Results?

Properly handling a shift from an old website to a new website

In a case where a new web site is replacing an old web site with a new one, there is often the situation where the URLs (web page addresses) in the new site will be structured quite differently from the old site.

e.g. web site page addresses from the old site might look something like this :
1/ http://www.yourwebsite.co.nz/my+product/red+widget.html

However in the new web site the page address might be structured something like this :
2/  http://www. yourwebsite.co.nz/red-widget/

If this situation is not handled properly, you the website owner might suffer some losses due to a decrease in traffic to your website. Continue Reading →

Web Site Content Writing – Writing on Your Behalf

9393962_sWeb site text that works

Most people can write, some can write well, but few can produce the clean crisp copy a website requires to make it work as it should. Our professional wordsmiths understand exactly how to tweak text to best reflect your business… and present it in ways that capture clients as they browse. Here’s a brief insight into producing good web-based text:

Continue Reading →

Mobile Phone / Tablet Responsive Web Sites

Is your website mobile ready?

One of the most important technology trends of the last two years has been the emergence of Smart Phones and tablets as preferred devices for browsing websites. Cheaper than laptops or desktop computers, these devices are continuing to erode the market share of traditional web viewing devices.

What this means to you, the website owner

If you still have a web site that was created before the mobile device boom, you will find that your site may not view well in these devices. Smart Phone users are well aware of this. On a Smart Phone, older web sites require a lot of screen dragging and magnifying of text to view web page content. Time consuming and frustrating, this can potentially lead to a web site visitor making an early exit from your site.

Continue Reading →