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From Tues 21, April , 2015 Google will be penalising web sites that are not mobile phone optimised. What this means is that if your competitors’ websites are mobile optimised, and your website is not, its likely that their websites will be favoured in mobile search results ahead of your own website.

Read here at Search Engine Land.  Their term “Mobilegeddon” sounds quite dramatic, however it does underline the significance of this move by Google.

Why are they doing this?

It’s all about advertising revenue.  As of January 2015 more that 88% of web searches were done via Google. Google’s revenue from mobile advertising almost tripled from 2.2 Billion in 2012 to 6.3 Billion in 2014. Thus it’s in Google’s interest to push for an improved mobile search experience.

Checklist and FAQs HERE

A quick and easy guide

STEP 1 – Choose edit
Assuming you’re working from your Youtube video manager, the first thing you would do is to click the edit button for your video.

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Google drive is a great tool for sharing files. See instructions below for

• Accessing your Google Drive
• Creating a folder
• Uploading some files to the folder
• Sharing the folder

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Google+ Local Business profiles have become increasingly important to businesses who want to be found in search results locally. Basically its a Google + profile geared to show up in local results. e.g.  If you were looking for accommodation in Hastings, and type in Hastings accommodation, you would potentially see up to 8 local listings that relate to local accommodation.

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We’ve just completed a new website for Flow Massage Wax. As online business was increasing for our client, she decided it was time to re-brand and offer both herself and her clients an improved shopping cart experience.

The original Massage Wax website

For some years, the client’s needs had been met with a simple drop down list and some manually included Paypal buttons. This was adequate, but manually intensive to change things. Shipping was handled by price inclusiveness. This was also adequate, but limiting as far as selling products of varying shapes and sizes. Continue Reading →

More and more we see people moving to “the cloud” for their business needs. If you’re still not sure what “the cloud” refers to, basically it means that your files are stored and/or worked on “up on the internet”. e.g DropBox, Google Drive and Gmail are all examples of cloud based services. These services allow you to store your files/emails on their servers as an alternative to, or a mirror of the files on your computer. Continue Reading →

Properly handling a shift from an old website to a new website

In a case where a new web site is replacing an old web site with a new one, there is often the situation where the URLs (web page addresses) in the new site will be structured quite differently from the old site.

e.g. web site page addresses from the old site might look something like this :
1/ http://www.yourwebsite.co.nz/my+product/red+widget.html

However in the new web site the page address might be structured something like this :
2/  http://www. yourwebsite.co.nz/red-widget/

If this situation is not handled properly, you the website owner might suffer some losses due to a decrease in traffic to your website. Continue Reading →

Web site text that works

Most people can write, some can write well, but few can produce the clean crisp copy a website requires to make it work as it should. Our professional wordsmiths understand exactly how to tweak text to best reflect your business… and present it in ways that capture clients as they browse. Here’s a brief insight into producing good web-based text:

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Is your website mobile ready?

One of the most important technology trends of the last two years has been the emergence of Smart Phones and tablets as preferred devices for browsing websites. Cheaper than laptops or desktop computers, these devices are continuing to erode the market share of traditional web viewing devices.

What this means to you, the website owner

If you still have a web site that was created before the mobile device boom, you will find that your site may not view well in these devices. Smart Phone users are well aware of this. On a Smart Phone, older web sites require a lot of screen dragging and magnifying of text to view web page content. Time consuming and frustrating, this can potentially lead to a web site visitor making an early exit from your site.

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