Launching a web site and making sure all the “boxes are ticked” before going live involves a lot of careful work. Every good web designer will have a checklist of items that need doing before going live. If it’s a new site, then the web designer will be advising their client on a number of aspects that need looking at. e.g. great copy, ensuring branding carries through to the site, basic SEO (Search Engine Optimisation) that has keywords in place where Google likes to see them.
If it’s an existing site being moved to a new platform e.g. WordPress, then there will also be work involved in maintaining existing search engine positioning. That aspect and many others. Read more below
Read Article: 27 Things to Check Before Launching a Website